Designing to dismantle the colonial systems that trained me.
Designing to dismantle the colonial systems that trained me.
Belonging and dignity should never have been conditional.
My work is about taking back the pieces of ourselves we were told to trade for them.
My name is Judith Marie Ortiz, but you can call me Juju. A first-generation Filipino-Australian, a mother of two, and a recovering assimilator. I do identity work — for people and for organisations — using the very tools of the system that trained me, against it. To restore what colonisation severed: culture, kapwa, Country, and self.
I don't make things more palatable. I make them more whole.
Work with me.
Work with me.
For organisations, founders and projects
If you're building something purpose-led and community-centred, this is where Tatak lives — my restorative identity studio, and the Entity Identity Framework underneath it. It moves organisations from managing perception to living an identity: where community, culture and ethics aren't an afterthought, they're the foundation.
If you're ready to stop performing your values and start embodying them, this is where we begin.
Thinking of me for a role?
Everything on this site is the honest version of who I am and how I work. It's the truest picture I can give you.
For the right company, mission and role, I would so love a place where my whole self is an asset, not something to manage. Where the work is restorative, the team is resourced, and I get to build alongside people who share the mission. If you're building that, I might be exactly who you're looking for, and you might be exactly what I've been looking for too.
If you need to meet me in a more familiar format — for a role, a shortlist, a hiring process — I've made that for you too. Not because the honest version isn't enough. Because meeting people where they are is part of how I work.
Projects in progress.
Projects in progress.
I am many things
My four-year-old, Alba, kept handing me her drawings: "Mummy, can you add words to my pictures?"
What grew from that pile is a bilingual children's book about belonging, and the freedom of being many things at once. No child should have to choose, or shrink, to belong.
Because every child is already whole. Already enough. Already many beautiful things.
Salo Spread
salo-salo: to gather, to share a meal together.
"Bring a plate." Okay, but... what?
Salo Spread is the layer that sits inside whatever invite you're already sending and answers "what should I bring?" for everyone at once. No repeats, no gaps, and a lighter host.
tARno
Terno + AR.
The butterfly sleeve from the Filipino terno built to rise up and take up space turned into a canvas. On the surface, a bold print. Point your phone at it and a hidden layer opens: colour, movement, story.
Colonisation flattened our culture into something you weren't meant to see. tARno is restoration wear. Seen at a glance. Known up close.
New DAD deck
30 cards for the 30 hardest days of your life.
One card a day, with an affirmation, a task that makes a real difference, and a joke that proves someone else has been exactly where you are.
This is the gift for the dads that’s really for mum’s too.
Heal with me.
Heal with me.
