Kamusta! My name is Judith Marie Ortiz, but you can call me Juju. I’m a first-generation Filipino-Australian, a cis woman, a proud mother of two, a daughter, sister, and aunty. I’m also a recovering assimilator who’s found purpose in reclaiming my identity while using creativity as a tool for change.

There was a moment that changed everything for me—a moment that exposed the impact of colonialism on my identity and woke me up to the systemic harm embedded in mainstream branding. Since then, I’ve been on a mission to use design and storytelling to dismantle oppressive systems, foster belonging, and center people and the planet.

Based in Meanjin (Brisbane), I tell stories, challenge systems, and design solutions that move us closer to a brighter, more equitable future. Curious to know more? Learn more.